Time: 10:00-11:00am
Room: Court of Sciences 76
Getting Ready to Design: What You Need in Your Design Toolbox
This section is a fast paced walk through the latest print, photography, and web software, touching on the capabilities of these digital design tools and demonstrating the technical skills you need to start designing today's sample project, an art museum poster.
Chair: Mitch Gohman, Director of Design,The Sandbox Canvas
Panelists: Kimo Oades, Principal, Wonder Studios; Sarah Lamont, Art Director, Flash Designer and Developer
Time: 11:15-12:15
Room: Court of Sciences 76
Generating Ideas and Choosing the Best Ones
Before you start designing any project, you need to understand the product and its audience. The first part of this session is run as an interactive "game" emulating an ideation process by a top design firm IDEO, which engages attendees in the process of idea generation for the art poster project. Simultaneously, these potential design ideas are captured in quick sketches, and are then evaluated by a panel of Art Directors, who choose what concept should go forward.
Henry Mateo, Chair, Freelance Design Consultant and publisher for CINAHL Infomation Systems.
Panelists: John Beach, Principal, John Beach Design Group; Steve Child, Designer and Art Director who is a member of the AIGA Education Committee
Time: 1:15-2:15pm
Room: Court of Sciences 76
Realizing the Idea: Creating and Manipulating Images to Create Your Design
Now that the concept for the art museum poster has been selected, it's time to start capturing images that can be used singly or commingled to create the final piece. Images are created, altered, and ultimately shaped into an artful design draft--on the spot--that speaks to the client's needs; features drawing and photographing a live model, incorporating found objects, and scanning and composition techniques.
Panelists: Henry Mateo, Chair, Freelance Design Consultant and publisher for CINAHL Information System; Chana Messer, Adobe Certified Expert, Owner, Mac in Art; George Simian, Photographer and winner of numerous Mead and AR100 awards
Time: 2:30-3:30pm
Room: Court of Sciences 76
Applying Your Design Skills in the Marketplace
The museum loves the direction of the new poster, thanks to its designer's sophisticated artistic, technical, and conceptual skills. The next step is moving into the marketplace. A panel of designers discuss existing and emerging high-demand areas of design and how to develop the skills and savvy to succeed in the field.
Chair: Steve Child, Designer and Art Director who is a member of the AIGA Education Committee; Panelists: Joanna Lee, Design Director, Hershey Cause; Laura Seitz, Marketing Consultant, Epson America